Plans for refurbishment may lead to the replacement of a sign associated with Soho’s rich film heritage.
The Hammer House sign located on Wardour Street reflects the premises’ previous role as the headquarters for Hammer Film Productions, which now functions as a mixed-use office.
Renowned for its iconic horror films produced from the mid-1950s to the 1970s, Hammer Film Productions established its Soho office in the late 1940s, subsequently rebranding the location as Hammer House.
Although the existing sign originates from the 1990s, the Soho Society is advocating for its preservation in the refurbishment plans, or at the very least, for a “replica of the original” to be crafted.
Founded in 1934 by William Hinds and James Carreras, Hammer Film Productions is celebrated for its contributions to various genres, particularly horror, with notable titles including the Count Dracula series and The Mummy (1959).
The application, submitted by architects kennedytwaddle on behalf of Hammer House Investment Limited, mainly addresses modifications to the rear section of the building.
Additionally, it suggests replacing the signage and upper-floor doors with “simpler, more discreet designs.”
Chris Twaddle from kennedytwaddle remarked that the firm strives to remain faithful to the building’s original design during renovations.
He stated: “The overarching intention for Hammer House is to revamp the structure in a way that honors its heritage, aiming to develop high-quality workspaces and possibly a rooftop terrace offering exceptional 360-degree views of the locality.”
Tim Lord, Chair of the Soho Society, mentioned that discussions are ongoing with the applicant about retaining the current sign or substituting it with a replica as part of the proposed changes to the building’s exterior.
“Soho has been the heart of the UK’s film industry for many years, and we are eager to preserve and safeguard these historical reminders,” he noted. “We cherished the Hammer House of Horror, and we want it to remain.”
The application is still pending approval from Westminster City Council, with a target decision date set for September 9.
