Russia’s top producer of dairy and baby food, which was previously owned by the French multinational Danone, announced a complete rebranding on Wednesday, signifying what the company described as the final phase of its localization process.

Following the Russian invasion of Ukraine in 2022, Danone expressed its intention to exit the Russian market. Subsequently, in the following year, the Kremlin temporarily took control of its assets and appointed former Chechen official Ruslan Alisultanov as the chairman of the company’s board.

Last year, Danone successfully finalized the sale of its Essential Dairy and Plant-based division to a company based in Tatarstan after President Vladimir Putin released it from temporary management.

In its recent announcement, the firm revealed that it would replace the interim brand name Health & Nutrition with “Logika Moloka,” which translates to “Milk Logic.”

“This new name highlights the inherent goodness of milk, emphasizing that it doesn’t need complex formulations to be both nutritious and delicious,” Milk Logic stated on its newly launched website.

CEO Yakub Zakriyev remarked that the name change embodies a perspective of the dairy sector as a “streamlined and rational system, meticulously designed down to the smallest details.”

The revamped corporate logo for Milk Logic showcases a stylized green droplet of milk, incorporating the Cyrillic letters “L” and “M,” which stand for the brand’s new identity. The choice of green symbolizes nature, harmony, and sustainability.

“We have encapsulated the essence of what is most important — the balance between nature, contemporary science, and the genuine desires of our consumers,” stated board chairman Alisultanov.

Despite this rebranding initiative, the company assured that its legal structures, current contracts, and brand portfolio will remain intact.