The 55-year-old American entrepreneur, president of the Ultimate Fighting Championship (UFC), the largest mixed martial arts organization globally, Dana White, has articulated a goal for the promotion that has yet to be realized.

“I will achieve my goal when the UFC is broadcast live in every country around the world,” White stated on the YouTube channel Jazzys World TV.

White is also the owner of Power Slap, a slap-fighting competition that made its debut in January 2023 and was previously aired on TBS.

On April 3, 2023, Endeavor (formerly known as WME-IMG) announced a merger that brought together the wrestling promotion WWE with the UFC, forming a new publicly traded company named TKO. White currently serves as the CEO of UFC.