The City of London Corporation has responded to what it describes as “misleading and erroneous assertions” regarding its choice to appoint a new operator for four cafes located in Hampstead Heath and Queen’s Park.

This response follows a petition that garnered over 15,000 signatures advocating for the retention of the current cafe operators.

After announcing that Daisy Green would assume control of four out of five cafes—which were put up for tender last year—the corporation faced criticism from advocates worried about potential repercussions for the local community.

The corporation explained that the decision to retender was made to guarantee the cafes deliver “a top-notch visitor experience” and to facilitate future investments.

They emphasized that the previous operators had been operating under “unsustainable” lease agreements.

A campaign, supported by public figures such as Benedict Cumberbatch and James McAvoy, has been launched to urge the retention of the existing operators.

Nonetheless, on December 19, the corporation officially confirmed that Daisy Green would take over the cafes at Golders Hill Park, Parliament Hill, Queen’s Park, and the Parliament Hill Lido within Hampstead Heath.

A separate decision regarding a fifth cafe at Highgate Wood is still pending.

Doug Crawford, a representative from the Real Cafes Campaign advocating for the current operators, expressed concerns regarding Daisy Green’s suitability for managing the cafes.

He raised the question: “Why would leases be awarded to a provider lacking experience in running community-focused cafes, whose background is primarily in offering high-end, costly brunches to a transient customer base?”

Gregory Jones, the chair of the Hampstead Heath, Highgate Wood and Queen’s Park Committee, has addressed several of the claims circulating.

He stated: “It’s vital to clarify the facts. These cafes are not shutting down.

“The previous operation was based on short-term agreements, making it challenging to invest in their infrastructure and facilities. Transitioning to longer-term leases with Daisy Green enables that necessary community investment and ensures the future of the cafes.

“As the trustee of the charities managing these public spaces without incurring costs to the taxpayer, the City Corporation is obligated to act in the best interests of those organizations.”

Mr. Jones, an elected alderman for one of the City of London’s 25 wards, characterized Daisy Green as “an independent business based in London, rather than a national or multinational corporation.”

Prue Freeman, co-founder of Daisy Green, remarked previously, “As an independent business rooted in London, we take pride in our enduring support for local suppliers and charities, while ensuring family-friendly activities and environmentally responsible operations.

“Our aim is for these cafes to continue being inviting spaces where everyone feels included and connected to these exceptional locations.”