The company MTS has launched a center dedicated to the development of new mobile games. This news was reported by the telecom operator to RBC.

The first project will be “Kiba,” which will be available as a Telegram Mini App featuring five casual mini-games aimed at children under 12 years old. Currently, a second game is in development, which will target an adult audience.

Experts believe that by releasing these small games, MTS will enhance customer loyalty and attract a younger audience, which spends up to 18% of their time on Telegram among all mobile apps. Furthermore, the MTS project will not require significant investments.