Phillipine Initiatives Highlighted at WTM 2024 London
London, UK – On November 6, Secretary Christina Garcia Frasco of the Philippine Department of Tourism (DOT) took part in the esteemed Ministers’ Summit during the World Travel Market (WTM), themed “AI for Good in Tourism: Navigating AI and Emerging Technologies.” This summit brought together top leaders to discuss the intersection of technology and tourism and was organized collaboratively by UN Tourism (formerly UNWTO), the World Travel and Tourism Council (WTTC), along with WTM as part of this year’s event running from November 5 to 7.
A Focus on Future Technologies
The second day of discussions delved into how Artificial Intelligence and cutting-edge technologies are transforming global tourism. Key topics included promoting sustainability, enhancing tourist experiences, optimizing operational efficiency, generating employment opportunities, and encouraging inclusive growth within the industry.
In her keynote address, Secretary Frasco emphasized how under President Ferdinand R. Marcos Jr.’s leadership, the Philippines has taken significant steps to embrace AI for sustainable tourism advancements. “As a nation,” she stated, ”our commitment is evident through our National Artificial Intelligence Strategy (NAIS) initiated in 2021; we stand among only fifty countries globally that have adopted such a forward-thinking strategy.” With NAIS serving as a foundation for development initiatives in sustainable agriculture and disaster management set forth by Roadmap 2.0 launched earlier this year.
Blending Technology with Tradition
The DOT has aligned its actions with these strategic goals by introducing technological enhancements to its National Accreditation System aimed at accommodation providers. Secretary Frasco reported an enthusiastic reception from private sector businesses integrating AI solutions such as virtual assistants and smart technology within hotels to manage food waste effectively.
Under her guidance, significant strides have been made towards digital transformation within DOT’s offerings—including enhanced travel experiences through innovative services like mobile app-connected Hop-On Hop-Off bus tours equipped with GPS tracking functionalities alongside established Tourist Assistance Call Centers supporting visitors through tech platforms like the Travel Philippines app.
The Human Element in Philippine Hospitality
Despite embracing advanced technologies that aid efficiencies in service delivery, Secretary Frasco strongly reiterated that human connection remains paramount: “Tourism employs between six million to nine million individuals in our country,” she emphasized while referring to data from WTTC representing over eight percent contribution towards Philippine GDP—thus highlighting our critical reliance on personal hospitality that Filipino workers exemplify globally.”
A Gathering of Global Leaders
The summit also welcomed numerous leaders including representatives from Andorra’s Ministry of Tourism Jordi Torres; Croatia’s Minister Tonči Glavina; Egypt’s Sherif Fathy among others—all aiming together toward enriching their respective countries’ tourism landscapes using similar technological approaches showcased during discussions.
Cultural Richness Presented at WTM London
Additonally taking center stage was an engaging Philippine Pavilion led by Secretary Frasco alongside delegates representing DOT focused on promoting experiential travel offerings available across various provinces featuring cultural immersions rich festival showcases focused upon health wellness gastronomy appreciation among other aspects designed uniquely reflect diverse talents found throughout regions displayed including Palawan Boracay Cebu Siargao Batanes Batangas Bohol amongst many others strengthening community collaboration between local artisans regional operators enabling authentic visitor encounters local engagements noticed all around contributing immensely towards revitalization post-pandemic recovery measures undertaken initiating greater connections forged beneath aspirations shared fostering hope moving ahead!
Culmination Support For Economic Growth
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