Foot traffic in London’s West End hit its highest point since 2020 during the festive season of 2025, according to new data.
The Heart of London Business Alliance (HOLBA) reported that visitor numbers in December surged by 19% compared to December 2024 in its central London area.
This zone, which encompasses Piccadilly, Leicester Square, and Haymarket, also experienced longer stays, with visitors lingering an average of 42 minutes longer than the previous December.
The alliance highlighted that these statistics reflect a robust recovery from the impacts of the Covid pandemic and emphasize the increasing significance of the “experience economy” in the West End.
Data indicated that footfall for December 2025 was 20% higher than the average figures from 2022 to 2024, with visits from December 15 to 29 soaring by 35% above the post-pandemic average.
The average time spent in the area grew to two hours and 38 minutes, with the most notable increases occurring on Sundays and Mondays.
While the HOLBA area makes up around 12% of the larger West End, it plays a pivotal role in the UK economy, contributing over £12.8 billion, supporting more than 117,000 jobs, and attracting approximately 83 million visitors annually, according to the organization.
Mark Williams, the deputy chief executive, commented, “The latest figures indicate that London’s West End is consistently exceeding national trends, with increasing visitor counts.”
“This highlights its status as a premier global destination and underscores the influence of the experience economy in drawing crowds to the area.”
He acknowledged, however, that despite this positive momentum, businesses are facing challenges from increasing rates and operational expenses.
Simon Thomas, executive chairman of The Hippodrome Casino, remarked that the festive season showcased ongoing confidence in Central London.
“But we must keep in mind the broader context,” he added.
“This peak season illustrated that, even amid difficulties, the West End continues to be one of the capital’s key economic and cultural powerhouses.”
