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Rex London signs TfL branding deal for homewares and gifts


There’s going to be a variety of London Transport themed presents showing in retailers quickly because the giftware firm, Rex London has signed a branding collaboration with Transport for London.

(c) Rex London

This collaboration marks Rex London’s first licenced assortment in additional than ten years. The vary will embody greater than 30 of the corporate’s greatest promoting merchandise, from stationery and kitchen equipment to their well-known recycled jumbo bag.

The gathering will have a good time TfL’s heritage poster designs, and also will showcase some of the recognised maps on the planet, the unique London Tube map from 1933, designed by Harry Beck. In addition to taking inspiration from TfL’s design historical past, Rex London will embody their very own unique art work that includes the purple Routemaster bus.

Ellen Sankey, Model Licensing Supervisor at TfL, stated: “We’re excited to work with Rex London on a brand new transport-inspired assortment. This new partnership, with such a well known London primarily based design firm, is one other instance of how our model’s heritage will be captured fantastically in a variety of merchandise.”

This assortment provides to the varied vary of client merchandise and experiences developed by TfL and its worldwide licensing consultant IMG, that brings the transport model’s iconic id and legacy to world audiences in distinctive and genuine methods.

(c) Rex London

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Source : https://www.ianvisits.co.uk/articles/rex-london-signs-tfl-branding-deal-for-homewares-and-gifts-69154/

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